{"id":3962,"date":"2013-11-27T01:00:40","date_gmt":"2013-11-27T01:00:40","guid":{"rendered":"http:\/\/www.allandouglas.com\/blog\/?p=3962"},"modified":"2025-04-21T01:56:40","modified_gmt":"2025-04-21T05:56:40","slug":"yahoo-mountain-dew","status":"publish","type":"post","link":"https:\/\/pineymountainfoster.org\/thoughts\/yahoo-mountain-dew\/","title":{"rendered":"Yahoo Mountain Dew!"},"content":{"rendered":"

I felt like doing a \u201cWay Back Whensday\u201d post here at Random Thoughts today and I\u2019ve elected to poke into the history of something that is near and dear to my heart on a couple of fronts.\u00a0 The soda pop marketed as Mountain Dew<\/em><\/strong> is one of my favorite \u201dtreat\u201d beverages (I prefer the diet version) and the term \u201cmountain dew\u201d has been slang for moonshine for hundreds of years.\u00a0 The Tennessee county I live in has a well deserved reputation for having been the moonshine capital of the world during the heyday of that illegally produced corn whiskey.\u00a0 There is even a moonshine museum down the road in Cosby<\/a>!\u00a0 Sorry, they do not give out samples.<\/p>\n

\"mountain<\/a>
A sign in Tonto Arizona<\/figcaption><\/figure>\n

Mountain Dew was born here in the hills of Tennessee in the 1940s.\u00a0 Barney and Ally Hartman, who ran a bottling plant in Knoxville, coined the name of their product from the colloquial term for moonshine whiskey.\u00a0 The Hartman’s Mountain Dew, however, was a lemon-lime flavored mixer for whiskey, not originally intended to be drunk alone.\u00a0 But that changed quickly enough.<\/p>\n

<\/p>\n

The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto and depicted a character known as Willy the Hillbilly shooting at a revenuer fleeing an outhouse with a pig sitting in the corner. \u00a0In 1951 Ally ordered the first ACL Mountain Dew bottle. The bottle was green glass with white paint (no red) with Willy shooting at a revenuer.\u00a0 The bottle read “by BARNEY and ALLY”.\u00a0 This was supposed to give the feeling that the person using the product was drinking illegal moonshine. \u00a0Interestingly; when the bottles arrived they were put in a warehouse and not used until 1955!<\/p>\n

Pepsi Cola bought out the Mountain Dew franchise in 1964 and in 1973 the logo was changed to reflect the audience Pepsi was aiming for, a younger outdoorsy generation.\u00a0 This tradition is continued today with many commercials for the drink featuring BMX and skating superstars.\u00a0 1988 brought a new Dew to the scene with a diet Mountain Dew, offering a low sugar compliment to the original beverage.<\/p>\n

\"MountainOver the years the product carried several slogans.\u00a0 In 1965 Pepsi launched its first Mountain Dew campaign, “Ya-Hoo Mountain Dew! It’ll tickle your innards.”\u00a0 That was followed by several rather unremarkable slogans, but in 1993 the slogan “Do the Dew” was created by the Dew Dudes in the award winning commercial “Been there, Done That”.<\/p>\n

When 1995 rolled around it brought the first X-games, sponsored by none other then Mountain Dew.<\/p>\n

Since 2001 several other flavors have been developed under the Dew banner.\u00a0 These include Code Red, Livewire; an orange flavored spin-off, and Pitch Black; a grape flavored variation with a sour bite, but the original Mountain Dew remains the best seller.<\/p>\n

Mountain Dew has become a world wide success; from the hills and backwoods of Tennessee to the far corners of the Earth.\u00a0 Many have tried to imitate its unique flavor, including Mellow Yellow, Mountain Mist and Surge, but none have even come close.\u00a0 Mountain Dew is unique and is here to stay.<\/p>\n

In our house Mountain Dew is the required beverage on Sunday evenings while we curl up together and watch the weekly NASCAR cup race.\u00a0 Racing and Dew just go together!<\/p>\n

I hope you have enjoyed this brief look at Mountain Dew.\u00a0 What is your favorite refreshment?\u00a0\u00a0Here’s a little Mountain Dew song for you to listen to while you check out the recipe below.\u00a0 It’s one of our favorites for an occasional treat.<\/p>\n