Grim Reaper Comes for Pop-ups

“Marketers will kill everything good.” – @GaryVee Pop-up ads (in case you live in a cave somewhere) are those panels that “pop up” over the content you are trying to read on many web sites. Sometimes they tout products or services for sale, but more often they ask you to join a mailing list. They […]

Speak Up, Stand Out, Build Your Audience

Original Pub Date: January 2, 2012: Webupon.com Many of the expert book marketing folks have touted the benefits to authors of running a blog.  On a blog you can offer excerpts from your book, talk about your characters, offer insights into your life and personality, even plug your books, all with the intent of piquing […]

Boosting Your Blog’s SEO in WordPress

I’ve never cared much for all the SEO (Search Engine Optimization) machinations that many of the top bloggers say everyone must do to become really popular.  So I’m not going to talk about those.  There are some basic things that we should all do to grab a reasonable amount of search engine spider attention.  And […]

Follow, Follow, Follow the Twitter Brick Road

If you’ve been around the Internet for very long – more than a day or so – you will have encountered the advice that social media is a great way to promote what you’re selling.  In our case, books we’ve written.  And among social media, Twitter is a favorite.  Some of the marketing gurus make […]