Review Building an Author Platform that can Launch Anything: a Social Media Minibook.

author, platform, marketing, promotion, sales, networkingBuilding an Author Platform that can Launch Anything: a Social Media Minibook, by Toby Neal, is a concise yet information packed mini-book that gives straight-forward advice for authors on how to build an author platform (writer-speak for a system of marketing and promotional tools) that will build readership and excitement for both the author and their book.  The end result: sales!

Book Description:

Effective steps to building an author platform that can take advantage of free programs and launch any book into visibility and better sales.

Self published or not, today’s authors have to develop their own “platform” for reaching book buyers. This power-packed booklet contains tips based on author Toby Neal’s sales and psychology background and experience with her bestselling crime novel, Blood Orchids. These secrets maximize social media to build an author platform that can bring fast, wide-ranging visibility and increased sales to any book.   Continue reading “Review Building an Author Platform that can Launch Anything: a Social Media Minibook.”

Wander, Putter, and Create!

Today I am delighted to have as my guest, best-selling novelist Toby Neal.  In this guest-post she shares some thoughts and insights on the creative process and we introduce her latest book.  Please make her welcome…

clouds, dreaming, createWhat is the creative process?

Different for everyone, sure. For me, it’s connected to daydreaming, and then making and doing stuff.

Yeah, real scientific.

Mulling, wandering, chewing a bit of grass as I kick a pebble on my walk with my (small/fuzzy/ridiculous) dogs, I think of a new scene.

Tilting my head to spot a flamenco dancer in the shape of a cloud. I take an Istagram pic of it (find me at tobyneal0)!

Chasing the aforementioned dogs away from a mysterious dirt patch in the middle of the ball field just the size of a body, I see a future crime scene for my novel. Continue reading “Wander, Putter, and Create!”

Book Review: Sullivan’s War, All Good Men Serve the Devil

Sullivan’s War 1: The Story

book review, Sullivans War, Michael K Rose
Cover art,

Rick Sullivan is an idealist, bent on ending a corrupt government’s strangle hold on his home planet of Edaline.  Sullivan is the bad-guy and not above killing people to accomplish his goal.

Frank Allen is an investigator in the equivalent of a galaxy-spanning FBI.  Someone killed a planetary assemblyman, Frank is part of the team sent to investigate.  This quickly pits him against Sullivan in a planet hopping game of hide and seek that comes to involve an assembly of colorful and often loathsome characters.  There is little regard for The Law among the fringe planets and Allen and his team meet with opposition even from among their own side. Continue reading “Book Review: Sullivan’s War, All Good Men Serve the Devil”

This Business of Writing: Setting Up Accounts

business, writing, authore, accounting, bookkeeping, All rights reserved by iStockphoto
All rights reserved by iStockphoto

This is the second in my series of articles on the business side of being a writer.  Originally I planned to use this series as part of a book on this topic, until I discussed the book with a CPA/Registered Investment Counselor/Author.  He thought the book was a needful thing, for many authors seem under-prepared to deal with the financial side of their chosen career, but he suggested that I market the book as a sleep aid.   Bookkeeping just isn’t exciting (unless you’re writing fiction about a bookkeeper who is a sex-addicted, vampire/zombie, who goes around murdering people.   That, people might buy.)  To see if he was right I decided to try out a series of articles here on my blog and judge your reaction to them.

As I was preparing this series I was contacted by Brigitte A. Thompson, President of
Datamaster Accounting Service, LLC and author of Bookkeeping Basics for Freelance Writers.  Brigitte offered me a series of posts on accounting for authors in exchange for the opportunity to promote her book.   Since she is an accounting professional and an author, her advice would be more accurate and
probably more valuable than mine.  So, starting with my regular post on Monday we’ll launch into Brigitte’s series on bookkeeping for authors.  But first, I’m going to slide (most of) the post I had written for Monday in here today because I think it has some things to say that some of you may need to hear and don’t seem to be covered in detail in the upcoming series.  Brigitte’s series starts on Monday. Continue reading “This Business of Writing: Setting Up Accounts”

A Visit from Toby Neal: 7 Things I’ve Learned About Writing

novel, crime, mystery, Hawaii, toby nealToday, Dear Readers, I have the distinct pleasure of welcoming published author, psych-therapist and island girl Toby Neal.  More about Toby in just a bit, but first she will share with us some important things she has learned about writing from her own journey.

7 Things I’ve Learned About Writing

  1. Notice everything. The world is filled with sounds, smells, textures, and fabulous stories unfolding all around you. Take the time to notice, and keep something handy to jot down new thoughts/ways to describe that sensory input as it comes to you. Sometimes, when I really let myself experience any given moment in time, I’m overwhelmed by all that’s going on. Life is a series of amazing moments. Continue reading “A Visit from Toby Neal: 7 Things I’ve Learned About Writing”

Turning the Tables on Bookstores

bookstore, bookshop, independant
iStock Photo - all rights reserved.

There was a time when avid readers were frequent customers of small, neighborhood bookstores – these were the places where books lived and could be bought.  Then the big chain bookstores: B Dalton, Crown, Borders, and Barnes & Noble shoved the small shops out of existence.  The book buyer’s expectations changed as the venue changed.

Barnes & Noble and Amazon have been duking it out for control of the print book market for some time.  Then, about three years ago, eReaders came on the scene and the venue changed again.  Continue reading “Turning the Tables on Bookstores”

Sneak Peek and Cover Art: xoxoxo

xoxoxo is Bethany Lopez’s second book in her Contemporary Young Adult series, Stories about Melissa. The first book was Ta Ta for Now!. xoxoxo will be released on March 2nd, 2012.

Synopsis

art, cover, book YA, romanceMelissa has learned a lot since her freshman year began, but it isn’t over yet! Her world is about to change again with the birth of her new sibling, and she has to figure out how she will adjust to being the eldest of five kids. She, Jess, and Jimmy are inseparable, and she is having a fantastic time although she can’t help but miss Brian as she tries to learn how to deal with his relationship with Layla. Everything seems to be happening at once and that is when she is introduced to Ben Campbell, a senior at Dearborn High, who becomes an interesting distraction as he helps her deal with the new developments in her life.

About Bethany Lopez

Author, Bethany Lopez, xoxoxox, Ta Ta For Now!Bethany Lopez was born in Detroit, Michigan, and grew up in Michigan and San Antonio, Texas. She went to High School at Dearborn High, in Dearborn, Michigan, which is where she has set her Young Adult novel. She is married and has a blended family with five children. She is currently serving in the United States Air Force as a Recruiter in Los Angeles, California. She has always loved to read and write and has seen her dream realized by independently publishing her first novel through Amazon with CreateSpace and Kindle Direct Publishing. Ta Ta for Now! is also now available through Smashwords at Barnes and Noble.com, on the Nook and the Sony eReader. Her second novella in the series, xoxoxo, will be release on March 2, 2012.
Contact/Purchase Info:
Amazon.com Author Page
Smashwords

Barnes and Noble

Createspace
Sony eBookstore

Readers Favorite
(book reviews)

Pricing Your Printed Book: Avoiding the Traps

cost of printing booksIn a recent post, Pricing Your eBook, I discussed the vagaries of setting a price on a book sold only in electronic form.  That model is driven mostly by perceived value and target audience, when determining the price for a printed book you have a couple of other items to factor into your profit map.

Pricing a printed book is also deserving added thought because changing the price of an eBook is a simple matter.  Changing the price of a printed book is not simple because the price is printed on the back cover along with the ISBN and bar code.  Changing the price means changing the cover, which means service fees paid to your printer every time you make a change.

Cost of Printed Book Design

Unlike an eBook, printed books actually cost you money to produce, how much will depend on who you choose to produce your books and the styling of your books. Continue reading “Pricing Your Printed Book: Avoiding the Traps”

Book Review: Hunted

Hunted, Lindsay Buroker, steampunk, fantasyThis is my review of “Hunted”, which is the second novella in the  Flash Gold Chronicles series by Lindsay Buroker.  In this story Ms. Buroker continues the adventure begun in Flash Gold with Kali and Cedar, now business partners as bounty hunters.  They’ve left Moose Jaw and are setting out upon a new adventure seeking Cedar’s arch nemesis, both for the bounty and for personal vengeance.  This takes them to a mining camp out in the wilds of the Yukon where they encounter Kali’s greatest enemy, and her hero, and find themselves in one desperate situation after another.   Continue reading “Book Review: Hunted”

Book Review: Flash Gold

Steampunk, novel, BurokerThis free novella is the lead-in to Ms. Buroker’s series The Flash Gold Chronicles.  And a fine lead it is.  I’ll borrow the author’s synopsis:

“Eighteen-year-old Kali McAlister enters her steam-powered “dogless sled” in a race, intending to win the thousand-dollar prize and escape remote Moose Hollow forever. The problem? Fortune seekers and airship pirates are after her for the secret to flash gold, her late father’s alchemical masterpiece.   Continue reading “Book Review: Flash Gold”