Review Building an Author Platform that can Launch Anything: a Social Media Minibook.

author, platform, marketing, promotion, sales, networkingBuilding an Author Platform that can Launch Anything: a Social Media Minibook, by Toby Neal, is a concise yet information packed mini-book that gives straight-forward advice for authors on how to build an author platform (writer-speak for a system of marketing and promotional tools) that will build readership and excitement for both the author and their book.  The end result: sales!

Book Description:

Effective steps to building an author platform that can take advantage of free programs and launch any book into visibility and better sales.

Self published or not, today’s authors have to develop their own “platform” for reaching book buyers. This power-packed booklet contains tips based on author Toby Neal’s sales and psychology background and experience with her bestselling crime novel, Blood Orchids. These secrets maximize social media to build an author platform that can bring fast, wide-ranging visibility and increased sales to any book.   Continue reading “Review Building an Author Platform that can Launch Anything: a Social Media Minibook.”

Watch What You Say…

I suppose these days, what with people sitting around in restaurants and wandering through stores talking loudly on their cell phones about Aunt Geraldine’s latest visit to the gynecologist or Cousin Sam’s messy divorce, people probably just tune out everyone else when in a public place.  Except me, I have a hard time ignoring loud talk and find it quite rude to be exposing everyone within 50 feet of you to the intimate details of your life.

However, I too was caught up in a similar situation once.  It was long ago, I was collaborating with a woman named Ann on a murder mystery novel.  This one day it turned out to be more convenient for us to meet at a restaurant for lunch and discussion of our progress.

It was getting noisy, as the place filled up and we found ourselves having to talk louder to hear while we discussed various plot twists and character attributes.  One particularly tricky bit finally flashed into inspirational focus for Ann and in her excitement she fairly shouted, “…and we could have the gardener kill Mr. Murdle and throw the body down the old well!”

We noticed immediately that the place was unusually quiet.  Looking around, all eyes were glued to us in shocked amazement.  Some were thinking about calling the police: we could see it in their eyes.

“It’s OK; we’re writers,” I explained, “we’re working on a book.”

Most of them gave us an “Oooohhh, I see” sort of look and went back to their meals.  A few, however, kept casting sidelong glances at us and seemed to be trying to listen in.

That was the only time we met at a restaurant to discuss our work!

Juicing Up Your Twitter Power

Let me start by saying that I am NOT a social media expert.  I am NOT an SEO specialist.  I do not have a PhD in twitterology.  I can’t even claim to play any of these roles on television.  I’m just a guy who has learned a few things; mostly by trial and error, who is willing to share these things with you.

I opened my Twitter account in 2010, but didn’t do much with it because I didn’t have a clue what I was doing.  Why didn’t I jump on board sooner?  That’s simple: I thought Twitter was just the silliest thing around and had no use for it at all.  Continue reading “Juicing Up Your Twitter Power”